Meet Toby

Toby is a self-made, successful South Dakota businessman, developer, and philanthropist. He is a husband and father to four adult children and an active member of the Aberdeen community.

At a young age, Toby learned the value of hard work and overcoming barriers. His humble beginnings instilled in him strong family values, unwavering resolve, and conservative ideals. As a strong conservative fighter, Toby agrees with President Trump’s America first policies, which inspired Toby’s formation and founding of the Dakota First Action PAC.

Dakota First Action is a large conservative movement across the state of South Dakota and continues to work at local, county, and state levels to ensure the right path and future for our great state.

With left-wing extremists – not to mention the liberals in Republican clothing – destroying everything good in our country, it’s time to push back, and the time is now. South Dakotans deserve leadership that fights for their rights and the future of their families. Someone who doesn’t need the job. Someone who cannot be bought. Someone who will fight for YOU.

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Dakota First Action

Toby founded Dakota First Action in 2024. As an outspoken conservative himself, Toby grew tired of career politicians who would say anything to get elected and then abandon their promises once in office. With the help of trusted friends, family, and advisors, he launched Dakota First in order to organize and empower the conservative movement in South Dakota.

MISSION – Dakota First’s mission is to support and elect bold conservative Republicans at every level of South Dakota government, and to champion and enact true conservative policies that put America and South Dakota FIRST.

ENDORSEMENTS – We did into candidates’ backgrounds and beliefs to determine who the strongest conservatives are in every election. We only endorse a candidate if we trust them to campion conservative policies and put South Dakota FIRST.

ADVOCACY – Too many elected officials are registered Republicans but act and vote like Democrats. We fight for accountability by confronting RINO (Republican in Name Only) politicians with their voting records and demanding that they represent their conservative constituents well.

Conservative Roots You Can Trust

Born and raised in South Dakota, Toby is a self-made man with humble roots. His grandparents on both sides were farmers and worked hard for everything they had. At a young age, Toby’s father worked at a lumberyard, but became disabled. His father was unable to ever work again, leaving his family to live off disability checks and his mother to work multiple jobs to make ends meet. These life circumstances shaped Toby into the man he is today. Being the youngest of his siblings, Toby learned to be self-sufficient and independent early on in his life – building strong character, resolve, and hard work ethic.

A Family Man You Can Count On

Toby excelled in athletics in high school and was offered football scholarships to various colleges. After a short stint at two different universities, Toby knew higher education wasn’t for him. Instead, he prioritized getting married and starting a family. He married his bride, Liz, when she was 19 and he was 21. In less than six years, they had four beautiful children, Jackson, Josie, Jennie, and Jonathan.

Toby’s wife and four adult children help run the family business and reside in Aberdeen, South Dakota.

A Servant Leader Who Gives Back

Toby is an active member in the Aberdeen community. From a very young age, Toby promised himself that if he was ever fortunate enough to be in a position to help others, he would. Out of a heart to give back, Toby founded the 4J Foundation to assist those in need. Through this Foundation, Toby gives to over 100 charitable causes in Aberdeen and surrounding areas. Toby believes in giving people a hand up, not a handout. He is passionate about mentoring talented individuals, helping them achieve their goals and pushing them to reach their God-given potential.

Political Issues

Hard Work Ethic that Builds Success

Toby painted houses, sold satellite dishes, cashiered at a gas station, and other odd jobs to support his family. He eventually began working for Aberdeen Chrysler and quickly excelled in the car industry. Hard work, determination, and results brought him from selling cars to buying the dealership and becoming the sole owner. Today, Toby successfully runs a number of businesses through Doeden Investment Group in Aberdeen, where he continues to build and invest in the Aberdeen community.

Toby’s wife and four adult children help run the family business, along with the 4J foundation, and reside in Aberdeen, South Dakota.

A proud, hardworking & conservative South Dakotan